Samuel is a dynamic marketing leader with extensive experience, developing and building some big name brands across Ghana. His journey in brand building and communications began in the lecture hall where he taught as a teaching assistant at the College of Art and Design, KNUST.  Soon after, he began leading big brand efforts with the likes of Unilever, Diageo, Wrigley’s and Barclays Bank at Ghana’s Lowe Lintas.

Not long after, he joined Ogilvy Africa where he helped move Airtel, a telecoms giant into the top three in a fiercely competitive telecoms space like Ghana. Samuel then, joined TV3 Network Ltd., the leading free to air television Network in Ghana as head of Corporate Communications and Brands where he helped the network gain a viewership share of 32%.

He is currently, the head of Brands and Communications at Quantum Group. In his current role, Samuel leads in the development and execution of the Group’s Brand Strategy.